Modern pharmacy care starts here
A turnkey Test-to-Treat marketing and implementation program designed to help pharmacies activate point-of-care testing services, engage patients and support faster access to care.
Pharmacy 360° combines customizable marketing tools, educational resources and implementation support into one scalable program built specifically for modern pharmacy workflows.
From independent pharmacies to regional and enterprise networks, Pharmacy 360° helps bring diagnostic-led care closer to the communities that need it most.
The role of pharmacy is evolving
Patients are increasingly turning to pharmacies for convenient, accessible healthcare services — especially during respiratory illness seasons and periods of limited provider availability.
At the same time, pharmacies are being asked to do more with fewer operational resources, tighter staffing models and growing consumer expectations around speed and convenience.
Point-of-care testing and Test-to-Treat services represent a major opportunity to expand patient access while strengthening pharmacy engagement within the broader healthcare ecosystem.
The challenge?
Most pharmacies lack the time, infrastructure or marketing support needed to confidently launch and sustain these programs at scale.
The gap isn’t interest. It’s execution.
Many Test-to-Treat programs fail to reach their full potential because implementation is fragmented.
Pharmacies are often left to independently manage:
Patient awareness and local promotion
Customization of marketing materials
Social media activation
Staff-facing guidance and workflows
Educational messaging
Program consistency across locations
The result is inconsistent adoption, limited visibility and missed opportunities for patient engagement.
Pharmacy 360° was designed to help close that gap.
Helping pharmacies move from reactive to proactive care
Pharmacy 360° was created to help pharmacies communicate their value more effectively while supporting broader access to timely care.
By pairing diagnostics with patient education and ready-to-deploy marketing support, pharmacies can activate programs more efficiently while strengthening visibility within their local communities.
The goal is not simply to launch a service —it’s to help create sustainable patient awareness and long-term program engagement.
Built to support pharmacies at every scale
Whether supporting a single independent pharmacy or a multi-location network, Pharmacy 360° was designed with flexibility in mind.
Assets are structured to support localized branding and adaptable deployment strategies while maintaining professional consistency across campaigns and patient-facing materials.
Ideal for:
- Independent pharmacies
- Regional pharmacy groups
- Enterprise pharmacy networks
- Retail health programs
- Community healthcare initiatives
More than a toolkit.
A continuously supported platform.
Pharmacy 360° is designed as an evolving support ecosystem — not a one-time download library.
Participating partners gain access to curated resources, professionally developed campaign materials and ongoing program support designed to help keep messaging timely, relevant and aligned with seasonal healthcare trends.
Additional program enhancements and refreshed campaign materials may be made available throughout the year.